Based in Los Angeles
Cultural Strategist + Creative Director
YouTube Health
Credible Health Information at Scale
Impact
The series brought together athletes, cultural leaders, and medical experts to deliver credible, accessible health information at scale, connecting authoritative voices with mainstream audiences during a critical public health moment.
Case Study
YouTube Health set out to combat health misinformation by connecting credible medical expertise with trusted cultural voices. As Creative Director, I helped shape a content series that made authoritative health information accessible, relatable, and culturally relevant.
The program brought together an unexpected mix of voices, including NBA champion Kevin Love, CNN host and Dream Corps founder Van Jones, and astronaut Captain Scott Kelly, alongside medical experts. This combination allowed complex health topics to reach mainstream audiences through familiar and trusted personalities.
By pairing cultural credibility with medical authority, the series demonstrated how platforms can play a meaningful role in public health, delivering information that was both accurate and genuinely engaging.
