Based in Los Angeles
Cultural Strategist + Creative Director
CultureCon
Powered by The Creative Collective NYC
Impact
CultureCon 2024 in Brooklyn brought together a new generation of creatives, entrepreneurs, and cultural leaders, delivering a premium branded experience that celebrated creativity and community at scale.
Case Study
As the lead creative for CÎROC's CultureCon 2024 partnership, I developed an immersive brand experience that translated the conference's annual theme—Camp—through the lens of CÎROC's vibrant, elevated lifestyle identity. The challenge was to merge the playful, expressive spirit of camp with the sophistication of the brand, creating a cohesive environment that felt both culturally relevant and unmistakably CÎROC.
The experience came to life through thoughtfully designed hospitality moments, including premium cocktail bars, branded lounges, and a custom bandana customization station that encouraged self-expression and participation. Every touchpoint was designed to reinforce the brand while enhancing the attendee experience.
To close the conference, the experience culminated in a surprise performance by Tems, a memorable cultural moment that became one of the event's defining highlights and celebrated Black creativity, community, and excellence in the heart of Brooklyn.
